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CYBER ESSENTIALS · MICROSOFT PARTNER · UK HELPDESK · 5.0 ★ GOOGLE
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About Initial IT

★★★★★70 five-star Google reviews|Trading since 2004|Cyber Essentials Certified|Microsoft Solutions Partner

Specialist managed IT, cyber security and Microsoft 365 for solicitors, accountants and family-owned SMBs across Lichfield, Staffordshire and the West Midlands.

Local. Specialist. Twenty years in.

The kind of IT company partners actually answer the phone to

Initial IT is a Lichfield-based managed services firm built for businesses that want their IT to be reliable, secure and out of the way, so they can get on with what they do. We focus on professional-services and family-owned SMBs across the Midlands, with a UK helpdesk and senior engineers on every account.

At a glance

What you can expect from working with us

Trading since 2004

Of supporting Midlands SMBs through office moves, growth, security incidents and everything in between. Many clients have been with us for 15–Trading since 2004.

5.0 ★ Google

53+ verified Google reviews from real clients across the Midlands. Read them any time.

Cyber Essentials & Microsoft Partner

The accreditations insurers, auditors and procurement teams expect, in writing.

UK helpdesk

No offshore call centre, no jargon. Senior engineers handle your problems from the start.

5+ year average tenure

Our clients stay because we earn the renewal every year, not because of contracts that lock them in.

Across the West Midlands

Same-day on-site response across Lichfield, Tamworth, Burton, Cannock, Sutton Coldfield, Birmingham, Walsall, Derby and the wider area.

Meet the founder

Andy’s story: from breakdown to breakthrough

The longer version of how Initial IT was built, what it took to rebuild it, and the values that run every account today.

I am Andy Price, the founder of Initial IT. I am a husband, a father of three daughters, and an entrepreneur who has spent the past two decades making technology serve small businesses rather than baffle them. I am local, approachable, and I do not speak in jargon. I take care of your IT and cyber security so you can get on with running your business.

That is the short version. The longer version, the bit that actually shaped how I run this company, is below.

The longer story

Six chapters that shaped Initial IT

01Struggling at school

From feeling stupid to finding my potential

At thirteen, school had already crushed my confidence. I was repeatedly told I was not smart enough, that I was destined for the dole queue or a dead-end job. I was not academic, and the constant struggle to keep up with subjects I had no interest in completely destroyed my self-belief.

For years, I carried that feeling. That I was not good enough. That I did not have what it took to succeed.

Everything changed when I got to college. For the first time, I was studying something I was genuinely interested in, and it was like a light switch flipped. I shot to the top of the class, and for the first time I started to believe in myself. Teachers and classmates saw potential in me that I had never seen.

That experience taught me something I have carried ever since. When you find something you are passionate about, you can achieve things you never thought possible.

Andy Price
02Humble beginnings

The struggles of starting out

At twenty-four, I was sat in my childhood bedroom launching Initial IT, buzzing with excitement and hope. I thought, “This is it, my big break.”

Reality hit hard. Clients did not magically appear. I felt invisible, unheard, completely lost. Every day, I would wake up with a knot in my stomach, wondering if I had made a huge mistake. The doubts crept in. What if I was not cut out for this? What if I failed?

But I had been here before. That feeling of not being good enough, the world deciding my worth before I had a chance to prove myself. So just like in college, I decided to fight back. I threw myself into networking events, handed out leaflets, offered my services for free to build credibility, cold-called, sent hundreds of emails.

Progress was painfully slow. Each day felt like an uphill battle. But I had learned something back in those school days: when you find something you are passionate about, you do not give up.

Andy and Corinne, Christmas 2005
Andy and Corinne, Christmas 2005.
03A diagnosis that changed everything

Kidney failure, dialysis, and the gift of a lifetime

While my wife Corinne was pregnant with our second daughter, Mia, I was diagnosed with kidney failure. By the time Mia was six months old, I was on dialysis. It hit our family hard and began a never-ending juggling act between a strict medical routine and a full-time workload. I would often finish dialysis and head straight to client meetings, running on sheer determination.

The lowest point came during a hospital stay with a life-threatening infection. I was exhausted, physically and emotionally. Corinne was holding everything together that we had worked so hard to build.

We refused to let kidney failure define our lives. We pulled together as a family and we kept going.

On 8th January 2010, Corinne gave me the ultimate gift. One of her kidneys. Her selflessness gave me a second chance at life, and I vowed to make it count.

Andy with the Mercury award
Recognition along the way.
04Success, then burnout

Building, then almost losing it all

With renewed purpose, I threw myself into work. I co-founded an IT business and, as CEO, grew it from zero to a million-pound turnover in five years. To the outside world, I was winning. I was successful. I was on top.

Behind the scenes, I was struggling. The relentless pressure, long hours, and constant stress took a toll on my mental health. Depression and anxiety took hold, and burnout pushed me to my breaking point. One day, Corinne found me under my desk, overwhelmed and in tears. I felt completely broken and I could not go on.

Walking away from the business I had poured everything into was devastating. It put me in a dark place.

But in that moment of despair, I realised something powerful. If I could build a successful business once, I could do it again, on my own terms. I was not starting over. I was starting stronger.

The Price family in Portugal
Family time, Portugal.
05Resilience, learning, and rebuilding

Initial IT, reimagined and reinforced

After leaving my previous venture, I made myself a promise. I would not repeat the same mistakes. I threw myself into learning, studying leadership, marketing, sales, and the everyday skills I had once overlooked. I was not just rebuilding a business, I was rebuilding myself.

Over the past twelve months, I rebuilt Initial IT from the ground up. I refined every process, invested in better tools, and tightened every layer of cyber protection. When we relaunched it was a sharper, calmer business than the one I started with. Our clients today get the benefit of that.

I couldn’t have rebuilt the business without my sister Emma and my brother-in-law Satish. Satish is one of the best businessmen I’ve worked with, and the way he thinks about strategy has changed how I run Initial IT. Both of them backed me when the easiest thing would have been to step away. I won’t forget that.

Andy and his brother-in-law Satish
Andy and Satish, an unending source of business inspiration.
06Honesty, clarity, and clients first

The values that run every Initial IT account

Going through all of that changed how I think about success. Today, success means helping clients grow without technical headaches, giving my family a good life, and running a business that’s a decent place to work for the team behind it.

What clients get from Initial IT is a partner who has done the hard yards. We’ve been through enough to know what good IT support actually looks like, and that’s the bar we hold ourselves to on every account.

Plain English, always

In an industry clouded with acronyms, we speak in plain English. If your team or your finance team cannot follow what we are saying, that is on us, not on them.

Security first, by default

Cyber risk is the single biggest IT threat to a small firm. Every account we onboard gets the same security baseline before anything else, no matter the package.

People over problems

You get an account manager, not a queue. The first person you spoke to is still the person accountable for your firm in three years’ time.

“Know your values and master sales and marketing. Technical skills are important, but your ability to connect and communicate your value is what drives success.”
Andy Price, Founder, Initial IT
The short version

If you skipped to the bottom

Andy Price, founder of Initial IT

The Initial IT short version

Andy Price, founder of Initial IT

Lichfield-based managed IT, cyber security and Microsoft 365 for solicitors and professional-services firms across Staffordshire and the West Midlands.

Trading since 2004 in IT

5.0 from 70 Google reviews. UK helpdesk, no offshore call centre.

What we are known for

Plain-English IT advice, security built in by default, and being the kind of IT company partners actually answer the phone to.

Want to talk?

Book a 30-minute IT review. No pitch, no obligation.

Recognition

Awards and recognition

Awards never tell the whole story, but they are useful proof we are not just talking a good game.

2025

Global Recognition Award

For our Cyber Clarity Blueprint and our work simplifying cyber security for small and medium businesses.

2025

Five-Figure Milestone Award

Big Business Entrepreneurs, recognising leadership growth and the rebuild of Initial IT after a deliberate reset.

5.0 stars · 54 reviews

Google Reviews

The most reliable proof we have, every word written by an actual client. Read them on Google any time.

What we do

One partner across managed IT, cyber security, Microsoft 365 and IT consultancy

Managed IT support

Proactive monitoring, fast UK helpdesk, on-site visits when needed. Per-person pricing.

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Cyber security

MFA, conditional access, dark-web monitoring, awareness training and Cyber Essentials prep.

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Microsoft 365 & Teams

Tenant migration, hardening, Teams telephony, SharePoint structure and Intune device management.

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Teams Phone

Replace your old PBX with Microsoft Teams Phone. Keep your number, one bill, no on-prem hardware.

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Microsoft Copilot & AI

Safe, governed Copilot rollouts. Data hygiene and access controls that stop AI exposing what it should not.

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Digital Dictation

Authorised Philips SpeechLive reseller. AI-assisted transcription for solicitors, native Actionstep integration.

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30-min IT review

Talk to the same person who founded Initial IT

30 focused minutes with Andy or one of our senior engineers. We’ll review your current setup, the gaps that would worry an insurer or auditor, and the highest-impact moves for your business in the next 90 days.

Prefer to talk now? Call 01543 524 594 or email hello@initialit.co.uk.

Accredited & award-winning

Cyber Essentials Certified Industry award winner 2025 Industry award - Initial IT Industry award winner Global Recognition Awards 2025 FSB Federation of Small Businesses Member Lichfield & Tamworth Chamber of Commerce Member